ESG + Digital Branded Content = a perfect match
The volume of ESG-themed content has grown dramatically over the past year, and for good reason...
Our new insight report investigates the growth trend and sheds light on the many intertwined sub-branches of the 'E', the 'S' and, to a lesser extent, the 'G'.
ESG content volume has more than doubled over the past 12 months.
B2B communication is the driving force behind the explosion in ESG-related content, now accounting for over 80% of the total.
European headquartered brands have been quicker to use branded content to convey their ESG narrative.
Download the full report: How Companies Use Branded Content to Underscore Their ESG Credentials.